How Can a Legal Marketing Consultant Help Generate Business?
Running a law firm is a time-consuming process. With everything you already have on your To-Do list, developing brand awareness and keeping up with marketing strategies can seem like daunting tasks. This is where a legal marketing consultant can help. In today’s blog, we’re looking at exactly how a consultant can benefit your law firm and when it’s a good time to hire one.
What Legal Marketing Consultants Do:
Effective marketing is an essential part of every successful business. Legal marketing consultants help build your online presence through content marketing and traditional advertising. Consultants can engage and grow your audience by consistently publishing quality, valuable content. In turn, this content will help establish your law firm’s reputation of experience and trustworthiness. Legal marketing consultants inform your audience about law-related topics by sharing important resources and relevant updates. They can also distinguish your brand from competitors by providing expert communication strategy and guidance.
How They Can Help:
Whether it is through website content, blogs, newsletters, social media, press releases, videos, or third-party publications, legal marketing consultants can help you decide the most effective way to reach and engage potential clients. Consultants will create messaging and communication strategies with your firm’s unique values and mission statement in mind. Targeted content showcases your strengths, highlights the issues you’re prepared to handle for your clients, and communicates the value you bring to the attorney-client relationship.
When To Hire:
Whether you’ve just launched your business or are an experienced law firm owner, bringing on a legal marketing consultant is a significant decision. It may be difficult to know exactly when you should take that next step. Here are a few situations to consider:
You’re struggling to reach existing marketing goals
You have low online engagement
Your website and content are not showing up in Google search results
You’re at a loss for what content you should create
Your law firm has suffered a decline in new clients
You do not have the extra time to allocate to marketing projects
All of these circumstances may suggest that it’s time to hire a legal marketing consultant. A consultant can tackle many of the above issues, as well as help optimize website content to drive traffic and create a marketing campaign to improve client intake.
What To Look For In A Consultant:
An effective legal marketing consultant is someone who has a strong legal background and incorporates your goals into the content they create. They understand your brand and messaging and are able to design campaigns that connect you with quality leads and potential clients. Additionally, they are well-versed in the latest SEO (Search Engine Optimization) tactics and keep themselves informed on the latest legal marketing news and trends.
When researching the right legal marketing consultant for your firm, make sure you ask about marketing contracts they may have with competitors – you want a consultant who can provide expert advice without any biases or conflicts of interest. Your consultant should also be providing individual, custom content; canned or repurposed materials do not perform well online and can reflect poorly upon your professional brand.
Lastly, a skillful legal marketing consultant is one who provides results! They are able to understand your business goals and help you reach them with a strategized and detailed plan of action.
If you could benefit from the help of a legal marketing consultant, visit our Services Page to learn more, or Book a 20 Minute Discovery Call to see how we can help you reach your marketing goals!